Do Purpose | Make a Change
Do Purpose - Why brands with a purpose do better and more. David Hieatt
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose.
Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.
In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.
About The Do Book Company
The Do Book Company is an independent publishing house based in Shoreditch, London. They produce a series of inspirational guidebooks with the aim to create positive change– whether that’s the mastery of a new skill or craft, a simple mindshift, or a shot of inspiration to help you get started. A royalty of 5% from the proceeds of each sale goes back into the Do Lectures to help it achieve its aim of making positive change.
- Gain insight into all aspects of building a purpose-driven brand
- Learn how to define the 'why' behind what you do
- Contains stunning black and white photography and linocuts